Plain-language notes on deciding what to build, what it should cost, and what it takes to keep it working.https://plury.com/https://plury.com/insights/building-got-cheap/https://plury.com/insights/building-got-cheap/AI collapsed the cost of writing code. The expensive part is now knowing what to build — and that part got quieter, not easier.Wed, 14 Oct 2026 00:00:00 GMThttps://plury.com/insights/launch-is-a-midpoint/https://plury.com/insights/launch-is-a-midpoint/The four ongoing costs of custom software that almost nobody budgets for — and how to plan for them before you build.Mon, 12 Oct 2026 00:00:00 GMThttps://plury.com/insights/demo-is-not-the-product/https://plury.com/insights/demo-is-not-the-product/Why the prototype that dazzled on Thursday dies on Monday, and what actually changes in between.Wed, 07 Oct 2026 00:00:00 GMThttps://plury.com/insights/ship-the-smallest-useful-thing/https://plury.com/insights/ship-the-smallest-useful-thing/Every feature in version one is a bet placed with the most expensive money in the project. Sequencing is how you win the bet.Mon, 14 Sep 2026 00:00:00 GMThttps://plury.com/insights/security-without-a-security-team/https://plury.com/insights/security-without-a-security-team/A small company can’t do everything about security. It doesn’t need to — it needs four things, done consistently.Thu, 27 Aug 2026 00:00:00 GMThttps://plury.com/insights/the-intern-test/https://plury.com/insights/the-intern-test/Hand any system to the newest person and watch. What breaks in their first week is the software’s real report card.Sat, 22 Aug 2026 00:00:00 GMThttps://plury.com/insights/someone-has-to-own-it/https://plury.com/insights/someone-has-to-own-it/Software without an owner works, mostly, and nobody knows why. Every system needs a name on it — not a team, a name.Sun, 02 Aug 2026 00:00:00 GMThttps://plury.com/insights/the-integration-is-the-product/https://plury.com/insights/the-integration-is-the-product/The screens are the easy fifth of the work. The rest is making your systems agree with each other — and that part decides everything.Mon, 13 Jul 2026 00:00:00 GMThttps://plury.com/insights/your-company-runs-on-email/https://plury.com/insights/your-company-runs-on-email/The most important software at most companies is the inbox. Approvals, prices, and decisions live there — which works, until it doesn’t.Mon, 06 Jul 2026 00:00:00 GMThttps://plury.com/insights/why-the-cheap-quote-is-expensive/https://plury.com/insights/why-the-cheap-quote-is-expensive/Send one brief to three builders and the quotes come back far apart. The gap is rarely efficiency — it’s what each quote decided not to count.Mon, 22 Jun 2026 00:00:00 GMThttps://plury.com/insights/judge-a-builder-by-their-failures/https://plury.com/insights/judge-a-builder-by-their-failures/Every portfolio is a highlight reel. What a builder says about the projects that went wrong tells you more than any demo.Wed, 20 May 2026 00:00:00 GMThttps://plury.com/insights/the-model-is-the-easy-part/https://plury.com/insights/the-model-is-the-easy-part/AI projects don’t usually fail at the model. They fail at the data — the one part that is specifically yours.Mon, 11 May 2026 00:00:00 GMThttps://plury.com/insights/when-not-to-build-custom/https://plury.com/insights/when-not-to-build-custom/Custom software is the most expensive way to solve a problem that already has a product. Sometimes that’s the point — usually it isn’t.Sun, 03 May 2026 00:00:00 GMThttps://plury.com/insights/the-spreadsheet-that-wont-die/https://plury.com/insights/the-spreadsheet-that-wont-die/Every company has one. It refuses to die because it works — and that deserves respect before anyone tries to replace it.Thu, 09 Apr 2026 00:00:00 GMThttps://plury.com/insights/automate-the-boring-thing-first/https://plury.com/insights/automate-the-boring-thing-first/Everyone points AI at their most impressive problem. The right first project is the dull one — here is how to tell which is which.Sat, 07 Mar 2026 00:00:00 GMT